Loyalty -- loyalty to the enterprise, loyalty to the mission, honesty and trustworthiness
Diligence -- study hard, work hard and serve faithfully
To advance -- to think, to think, to do

Responsibility -- to create value for customers, profits for the company, prospects for employees, and prosperity for the society
Excellence - with enthusiastic work attitude, high quality work level, high efficiency of work performance, to provide customers with warm services
Innovation -- continuously develop new and high products and guide the benchmark of the industry

Strict - strict word in the first place, abide by rules and disciplines, objective and fair, order and prohibition
Norms - there are rules to follow, responsibilities and rights clear, clear procedures, operating standards
Efficiency - responsive, quick in decision making, decisive in execution and striving for excellence

Unity - Bearing in mind the overall interests, sincere cooperation, pooling strength and win-win development
Pragmatic - pragmatic, improve efficiency, clear rewards and punishment, cohesion
Enterprising - Firm confidence, hard work, in times of peace and security, innovation and development